Learn to use behavioral economics to improve conversions.
How do humans make decisions? The behavioral sciences provide valuable insights into the cognitive biases and contextual factors which influence the choices people make.
From a tactical perspective, these insights can be used to design contexts and communications which ‘nudge’ people to choose, buy or share. At a more strategic level, behavioral science enables organizations to challenge assumptions, identify biases and generate new ideas for content and services.
This program introduces you to insights from the science of behavioural economics and, more importantly, allows you to develop a process for thinking about how you can apply those insights to your client interactions, thereby increasing the rate of conversions.
Duration of course: 2 days
Fees: Rs. 50,000 per day + taxes
For more details on the course and to organize it contact us on firstname.lastname@example.org